An approach to involve stakeholders in accompanying a (research) project.
How does it work?
1) The project leader identifies the societal groups relevant for the project. He or she may conduct a stakeholder analysis (e.g. Bryson 2006) – or an actor constellation – and make use of the networks of project collaborators. He or she selects about 10 representatives. It is advisable to choose representatives from the most relevant institutions, associations and networks related to the societal problem addressed in the project. Key persons with a large network will be helpful. In order to support the bridging of thought styles within the group, it is helpful if some of them are intermediaries between science and practice or between different disciplines so that they can help bridge the gaps. Besides thematic knowledge the selected representatives should have high communicative competencies.
4) The project leader invites the members to join the multi-stakeholder discussion group. The expectations towards the group and its members are made explicit.
5) Before the project starts, the project leader organises a first workshop in collaboration with the moderator. The first meeting serves to get to know each other, experience the different views and thought styles from the various participants. Also, the project aims and the roles of the participants are clarified.
In order to express and share different perspectives, the meeting may be started with a round of personal introductions. Members are asked to describe their experiences and explain their views on the topic. Travelling, coffee breaks, lunch and apéros enable social interaction - a core element for building bridges between the thought collectives.
Questions that should be discussed are:
6) The group then meets regularly according to the decided plan.
7) Organise a final meeting, e.g. a vernissage preferably connected to a stakeholder event to show the project’s achievements as well as the multi-stakeholder discussion group’s contribution to it.
How are thought styles bridged?
Thought styles are bridged by the repeated personal exchange on equal footing, in particular social interactions within the multi-stakeholder discussion group, as well as an openly designed exchange process which regards all stakeholders as experts. Participants learn about knowledge demands, interests and context conditions of the others, but also about their concerns, values, emotions, and daily routines. This mutual learning provides a sound basis to align the project plan in a way that it is beneficial to all.
What’s the output/outcome?
The output is a research question and research plan adapted to the perspectives of stakeholders. The outcome is a better understanding of the different interests, expectations and positions as well as an appreciation of system, target and transformation knowledge, and different skills as well as experiential knowledge (Fry/Thieme 2019). Participants gain trust and respect for different perspectives. They may develop ownership for the project’s concern.
Who participates in what role?
The participants represent a specific group of stakeholders from science and practice. The project leader initiates the process and participates as a stakeholder (of academia). The moderator acts as facilitator of the process and not as an expert on the research topic.
What do I need to prepare?
The project leader identifies a facilitator who has the skills to act as an intermediary between the different stakeholders. Together they choose a suited meeting place for the first meeting. It should be related to the topic and meaningful to all stakeholders. Visualisation of the inputs and outputs may be planned in advance.
When not to use the method?
It does not make sense to use this method when the research question addresses system knowledge only, the issues are not contested, the level of actor diversity is low and actors’ interests and existing collaborations between actors is small (see Schneider and Buser 2018).
Fry P 2018. Social learning videos: A Method for successful collaboration between science and practice. In: Padmanabhan M (ed). Transdisciplinarity: How research is changing to meet the challenges of sustainability. Routledge Studies in Environment, Culture and Society. Abingdon, Oxon: Routledge.
Fry P, Thieme S 2019. A social learning video method: Identifying and sharing successful transformation knowledge for sustainable soil management in Switzerland. Soil Use and Management 35: 185-194.